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Brand Manager

Vaishali Nagar4-8 Years experienceFull TimeINR 75,000 - 90,000 / Monthly
This position is closed and no longer accepting applications.

Job Details

Department
Sales/Marketing/BD
Vacancies
1
Posted On
25 Jul 2024

Job Description

Key Responsibilities:

Brand Management & Operations:

  • Manage brand positioning, messaging, and visual identity across all marketing channels
  • Oversee the development of marketing collateral, including advertising materials, packaging, and digital assets (planning, managing & executing shoots, etc.)
  • Handle agency management
  • Collaborate with cross-functional teams to ensure brand consistency in product launches, promotions, and campaigns

Marketing Plan & Calendar:

  • Develop the annual campaign calendar in alignment with monthly sales targets
  • Take ownership of each campaign from concept to performance analysis
  • Design data-driven campaigns, including concepts, promotional offers, and KPIs
  • Develop customer journeys for both in-store and online campaigns
  • Ensure timely execution of campaigns by working closely with VM, SCM, Sales training, etc.
  • Drive amplification of campaigns through internal teams (PR, SM & CRM) to maximize visibility
  • Monitor campaigns against predefined KRAs and develop MIS reports for performance analysis
  • Formulate an annual calendar for mini/short burst campaigns to drive footfalls
  • Liaise with ASM/store teams to ensure campaign relevance and gather ongoing qualitative feedback
  • Own and manage the annual marketing budget

Events:

  • Develop a store-wise annual event calendar
  • Enable execution of events at stores
  • Participate in and leverage mall events

Background Essentials (in order of preference):

  1. Experience in devising and executing online & offline campaigns, including in-store promotions
  2. Experience in the beauty industry
  3. Expertise in CRM & Loyalty programs
  4. Proficiency in PR & Communications

Background Preferences:

  • Candidates from similar profiles in the retail/beauty/mall industry such as FE, KA, Lifestyle, Shoppers Stop, Estee Lauder, etc.
  • Consideration will also be given to FMCG profiles like Brand Managers from Dabur skin care, Ponds, etc.

Skill Set:

  • Strong ability to analyze data and make data-driven decisions
  • Excellent interpersonal skills
  • Deep understanding of the retail industry
  • Advanced presentation skills

 

 

Manage brand positioning, messaging, and visual identity across all marketing channels Qualification: Graduate/MBA Preferred