Digital Marketing Manager

About the role
As a Digital Marketing Manager, you will be responsible for spearheading digital marketing strategy, including but not limited to: paid search and advertising campaigns, marketing automation efforts, email marketing initiatives, and search engine optimization. This individual should have a successful track record of scaling paid digital media efforts and reporting on metrics to leadership.

Main Responsibilities
•    Develop strategies to drive online traffic to our website including overall SEO strategy.
•    Track and analyze conversion rates and overall website performance and develop plans to optimize over time.
•    Manage digital marketing campaigns through a variety of channels including but not limited to: web, mobile, SEO, pay-per-click, and email.
•    Define the process for creating, editing, and delivering high-impact content campaigns across multiple digital channels to our target audiences.
•    Collaborate with key business partners in marketing and across the organization on campaigns that increase brand awareness and revenue.
•    Improve the usability, design, content, and conversion of online platforms in collaboration with marketing, and other teams.
•    Evaluate competitors and research new technologies and website enhancements that create best-in-class digital experience for customers and consultants.
•    Focus on website performance, insights, and opportunities that drive toward company goals and key performance metrics.
•    Must be on the loop with best practices for digital marketing and equip with the tools needed to market the business online.
•    Manage campaign budgets and vendor relationships.

Minimum requirements
•    At least five years of experience managing digital marketing programs.
•    At least 2-3 years of experience working with Shopify
•    Strong understanding of current digital marketing technologies and best practices for optimization.
•    At least three years of experience in content development and best practices web writing, editing, and publishing experience, including business-to-consumer and business-to-business experience.
•    Experience managing digital experiences across platforms.
•    Proven ability to drive performance and focus on key performance indicators to meet company objectives.
•    Strong project management, communication, and collaboration skills required.
•    Experience tracking campaigns from analytics perspective required.
•    Previous experience in a similar digital marketing role required.
•    Experience in eCommerce strongly preferred.
•    Job timings would be 2pm-10pm (India Time)

Preferred skills
•    Bachelors degree in Marketing or equivalent field required.
•    Knowledge of Microsoft Office 365 app suite.
•    Able and willing to go to extreme measures in order to achieve the best outcome for their projects
•    Thrive in a rapidly changing business environment.
•    Excellent communication, time management, and organizational skills. Friendly, honest, and trustworthy with a can-do attitude

To ensure a seamless work experience, the following workspace requirements must be met. Failure to comply with these requirements will result in an unsuccessful application.

Workspace Requirements:
•    Desktop Computer with 3 extra monitors with a minimum screen size of 24 inches.
•    A dedicated room, away from distractions, and not in a shared space
•    Willingness to install an IP camera that provides live video and audio feed of your workplace during working hours
•    Power backup in case of power outages

Note: The IP camera and related peripherals will be provided by us.

Pay and benefits
•    Monthly performance bonus
•    Yearly service bonus equal to 5% -10% of the annual salary
•    Annual performance and pay package review

Content Writing, eCommerce Management, Experience of Shopify, MS Office 365 Suit etc. Qualification: BBA/MBA (Marketing)